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Structural Units of Mass Culture Mythology
Lyudmyla Zaporozhtseva
- Edition
- 1 edition
Social Tartu University Press 9789949032150 Available
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
Beyond the “Tragedy of Culture”: In-between Epistemology and Communication
Göran Sonesson
In: The American Journal of Semiotics 2017, Volume 33, Issue 3/4
- Pages
- 141-180
The American Journal of Semiotics
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Towards an ecology of mind
edited by Nora Bateson | Monika Witowska-Jaworska
Social Wydawnictwo Naukowe 9788365621252 Available
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Other title information: Batesonian legacy continued
Annotation: This new editorial series in the humanities, established under the title Batesoniana Polonica, is open to all international contributors asa potential platfrom for respective exhanges of ideas and a tool for the further deepending of analyses that may be developed in various sectors of scientific explorations where the influence of Gregory Bateson is felt for years and years and much before his death in 1980. The following volume no 1, is a very special kind of collective exertion for editors, and, hopefully, it will be well received so by its prospective readers. Its project is connected with preparations for a truly international initiative, namely the Second Bateson Symposium in Poland, to be located at the Silesian Botanic Garden in Mikolow, June 1-4 2017, which should constitute a preliminary stage to a world congress on the ecology of mind to be held at Katowice, Poland, in July of 2018.
Identifier: 9788365621252
Status: Available
A Unified and Integrative Theory of Language
Pablo Kirtchuk
- Edition
- 1 edition
Linguistics Peter Lang Publishing 9783034322508 Available
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Annotation: this book explores why language operates the way it does, why it is acquired the way it is, how it evolved in the first place, and why it is that some phenomena in language are universal while others are not.
Identifier: 9783034322508
Status: Available
Lectures on the Epistemology of Semiotics
Zdzisław Wąsik
- Edition
- 1 edition
General Semiotics Philological School of Higher Education in Wrocław Publishing / Wydawnictwo Wyższej Szkoły Filologicznej we Wrocławiu 9788360097243 Available
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Annotation: This book presents a functional view of semiotics considering language as a system of signs. In such a means- and ends-oriented perspective, the signs as meaning-bearers are detached, both in concrete and mental existence modes, from their meanings or objects of reference. Some relevant words on the genesis of the author’s contribution to the development of semiotic thought will also include his indebtedness to his preceptors, teachers, friends and colleagues. Preliminary outlines for their foundation have been developed since the late 197os and 1980s in the Department of General Linguistics at Wrocław. Subsequent work on the following theme continued in the Institute of English Philology at Opole and in the School of English at Poznań, over the last five years, has contributed to its present state.
Identifier: 9788360097243
Status: Available
Studying the cognitive states of animals: Epistemology, ethology and ethics
Otto Lehto
In: Sign System Studies 2009, Volume 37, Issue 3/4: Zoosemiotics
- Pages
- 369-422
Sign Systems Studies 10.12697/SSS.2009.37.3-4.01
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Identifier: 10.12697/SSS.2009.37.3-4.01
On the epistemology of addiction: The case of Josef K.
W. G. Kudszus
In: Synthesis in Diversity, Volume 1
- Pages
- 437-440
Semiotics Around the World
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On the legitimation of metapragmatics: A case study in the epistemology of linguistics
ANDRÁS KERTÉSZ
In: Semiotica 1993, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1993.95.1-2.45
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Identifier: DOI: 10.1515/semi.1993.95.1-2.45
Le savoir partagé
Jacques Fontanille
- Edition
- 1 edition
Literature Hadès-Benjamins 2905572043 Available
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Other title information: sémiotique et théorie de la connaissance chez Marcel Proust
Annotation: Une analyse systématique et détailée des fines stratégies du secret et du désir de savoir à l'œvre entre les protagonistes de A la recherche du temps perdu, conduite à la lumière de la théorie sémiotique, et qui déviole, à travers le texte de Proust, la présence implicite d'une thérie et d'une esthéque de la connaisance. La prespective adoptée, que conduit à récuser toute coupure radicale entre discours litéraire et discours scientifique, apport une contribution originale à la réflexion sure les problèmes généraux de l'épistémologie des discours. A systematic and detailed analysis of the fine strategies of secrecy and the desire to know at work between the protagonists of In Search of Lost Time, conducted in the light of semiotic theory, and which unmasks, through Proust's text, the implicit presence of a theory and an aesthetic of knowledge. The perspective adopted, which leads to rejecting any radical break between literary and scientific discourse, makes an original contribution to the reflection on the general problems of the epistemology of discourses. (translated with Google translate)
Identifier: 2905572043
Status: Available
Semiotics of architectural theories: Toward an epistemology of architecture
PETROS MARTINIDIS
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.59.3-4.371
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Identifier: DOI: 10.1515/semi.1986.59.3-4.371
Color naming by art students and science students: A comparative study
ANDRÉ VON WATTENWYL; HEINRICH ZOLLINGER
In: Semiotica 1981, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1981.35.3-4.303
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Identifier: DOI: 10.1515/semi.1981.35.3-4.303
La théorie du signe à Port-Royal
P. SWIGGERS
In: Semiotica 1981, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1981.35.3-4.267
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Identifier: DOI: 10.1515/semi.1981.35.3-4.267
Review article
In: Semiotica 1981, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1981.35.3-4.317
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Identifier: DOI: 10.1515/semi.1981.35.3-4.317
The relation of logic to semiotics
JOHN N. DEELY
In: Semiotica 1981, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1981.35.3-4.193
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Identifier: DOI: 10.1515/semi.1981.35.3-4.193
The semiotic of modern culture
JULIET FLOWER MACCANNELL
In: Semiotica 1981, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1981.35.3-4.287
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Identifier: DOI: 10.1515/semi.1981.35.3-4.287