
A unified academic catalogue for books, journal articles, book chapters, proceedings papers, conference abstracts and semiotic research materials.
A unified academic catalogue for books, journal articles, proceedings papers, collection articles and semiotic research materials. Search across the full database; results are shown with pagination.
Structural Units of Mass Culture Mythology
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
Asmuo ir idėjos
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Annotation: The book is intended to comprehensively present the most important and most important part of the theoretical legacy of the famous semiotician, mythologist, linguist, culture and society critic and essayist Algirdas Julius Greimas (1917-1992), without which he would not be what he was, is and will remain in the history of humanitarian and social thinking. – his semiotics research project and extensions of this project. The principles of semiotics and its areas of study are critically reviewed, and the philosophical and personal existential dimension and meaning of Greimas' thinking are revealed. His closest students and collaborators, as well as later followers in France, Italy, Lithuania and elsewhere, describe the most important varieties and branches of semiotics after Greimas, their current state and future prospects.
Identifier: 9786094700880
Status: Available
Cassirer on Communicology: The Symbolic Forms of Language, Art, Myth, and Religion in Cultural Semiotics
In: The American Journal of Semiotics 2017, Volume 33, Issue 3/4
- Pages
- 135-140
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Cassirer’s “Violent Inner Tensions of Culture”: A Cultural Phenomenology of Ethics, Freedom and the Mythology of Peace
In: The American Journal of Semiotics 2017, Volume 33, Issue 3/4
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- 373-397
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Paulo Freire and Ernst Cassirer: Mythic and Superstitious Consciousness in Contemporary Academic Culture
In: The American Journal of Semiotics 2017, Volume 33, Issue 3/4
- Pages
- 357-372
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Myths, traditions, and rituals of food in Spanish cinema
In: Semiotica 2016, Issue 211
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- 293-313
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Identifier: DOI: 10.1515/sem-2016-0104
Greimas close and far
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Parallel title: Parallel title: Greimas arti ir toli
Annotation: Algirdas Julien Greimas (born Algirdas Julius Greimas) is one the most prominent creators of semiotics who laid the foundations of the Paris School of Semiotics known all over the world. He was also a famous linguist who researched Lithuanian mythology. Algirdas Julien Greimas is one of the most prominent Lithuanians in the international world of science, in many aspects compared to Mikalojus Konstantinas Čiurlionis. The greatest influence on the life and works of Greimas came from French culture renowned for its science, literature and art. Nevertheless, the time spent in Lithuania was also significant. Greimas himself viewed Lithuanian and western (French) periods of his life as correlation between two cultures. Therefore, every moment of his life is important to us, each moment contributing to the whole picture and enriching his life. Neither Greimas' childhood nor his youth which is the genesis of intellectual and aesthetic signs is reviewed in literature. Various authors tend to start writing Greimas'biography starting from his years in Vytautas Magnus University. Professor Eero Tarasti, the president of the International Association for Semiotic Studies, offered me to prepare a work about Greimas' life in Lithuania. As I myself studied in Kupiškis and knew a lot of things about the Greimas family, I decided to look at Greimas'childhood period in Kupiškis. The sources I used in this work are as follows: Greimas' words about his childhood, national and personal archives, press of those days and stories told by those who knew the Greimas family.My experience with exceptionally gifted children in National M. K. Čiurlionis School of Art in Vilnius and consulting with famous scientist has helped me to discuss the genesis of intellectual and aesthetic signs in Greimas' biography. As for the form of the work, I have chosen to use the form of an exposition with elements of a poster presentation, which allowed me to participate in significant scientific forums in France, Finland, Russia and China. In Lithuania, in those places where Greimas lived, my exposition contributed to the studies of his biography, organisation of conferences and dedication to Greimas. As it turned out, the prestigious gymnasiums where Greimas studied in Šiauliai and Marijampolė established in 1851 and 1867 have raised about half (9 out of 20) of those who signed the Act of Independence of Lithuania on 16 February 1918 and 12 out of 100 most outstanding persons in Lithuania in a millennium. In this respect these two gymnasiums are the only ones in Lithuania. It should also be mentioned that Greimas attended lectures in Vytautas Magnus University by famous Lithuanian scientists Mykolas Romeris, Vladas Jurgutis, Vosylius Sezemanas and Jonas Bučas who later contributed to laying the foundation for the science of semiotics.
Identifier: 9789955038702
Status: Available
Universals in the Context of Juri Lotman's Semiotics
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- 1 edition
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Notes: Appendix: Three lectures by Juri Lotman
Annotation: This book looks afresh at the heritage of cultural semiotician Juri Lotman - the founder of the Tartu-Moscow school of semiotics. The author proceeds from the idea that 'intellect' is one of the central categories of Juri Lotman's semiotics. Intellect becomes an important concept in Lotman's heritage - starting with the series of lectures given by him in the autumn and winter of 1967 at the University of Tartu (the lectures are published for the first time as an appendix to the book).
Identifier: 9789949118311
Status: Available
The myth of the nation of poets and mass poetry in Lithuania
In: Sign System Studies 2003, Volume 31, Issue 1
- Pages
- 261-269
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Identifier: 10.12697/SSS.2003.31.1.11
Two approaches to the myth of city foundations: Syntagmatic and paradigmatic
In: Sign System Studies 2002, Volume 30, Issue 2
- Pages
- 503-512
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Identifier: 10.12697/SSS.2002.30.2.09
New science
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- 3 edition
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Other title information: Principles of the new science concerning the common nature of nations
Annotation: Barely acknowledged in his lifetime, the New Science of Giambattista Vico (1668-1744) is an astonishingly perceptive and ambitious attempt to decipher the history, mythology and laws of the ancient world. Discarding the Renaissance notion of the classical as an idealised model for the modern, it argues that the key to true understanding of the past lies in accepting that the customs and emotional lives of ancient Greeks and Romans, Egyptians, Jews and Babylonians were radically different from our own. Along the way, Vico explores a huge variety of topics, ranging from physics to poetics, money to monsters, and family structures to the Flood. Marking a crucial turning-point in humanist thinking, New Science has remained deeply influential since the dawn of Romanticism, inspiring the work of Karl Marx and even influencing the framework for Joyce's Finnegan's Wake.
Identifier: 0140435697
Status: Available
Snow, Forest, Silence
- Dependent title
- The Finnish Tradition of Semiotics
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Notes: One of the books in this library is inherited from Tyler James Bennet's library
Annotation: Consists of 30 essays, most of them written by Finnish, Estonian, and Hungarian scholars. The essays herein reflect a multiplicity of projects, ranging from explicitly national issues to quite "universal" themes such as signs of media, cinema, music, writing, actoriality, gastronomy, mental illness, language, habitus, distinction, and more.
Identifier: 0253213207
Status: Available
‘Concept’ and ‘communication’ in evolutionary terms
In: Semiotica 1997, Issue 2024-02-04 00:00:00
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- 189-216
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Identifier: DOI: 10.1515/semi.1997.116.2-4.189
A propos de l’inférence dans le récit policier: Maigret <i>versus </i>Sherlock Holmes
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 217-228
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Identifier: DOI: 10.1515/semi.1997.116.2-4.217
Actes de langage et semio-narrativite: une analyse semiotique des indirections
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 229-274
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Identifier: DOI: 10.1515/semi.1997.116.2-4.229
Contents/Sommaire Volume 116 (1997)
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 401-401
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Identifier: DOI: 10.1515/semi.1997.116.2-4.401
Eugeniusz Grodziński and Frege on truth
In: Semiotica 1997, Issue 2024-02-04 00:00:00
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- 299-318
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Identifier: DOI: 10.1515/semi.1997.116.2-4.299
Le mythe dans la radio
In: Synthesis in Diversity, Volume 2
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- 1207-1210
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Review article
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 319-400
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Identifier: DOI: 10.1515/semi.1997.116.2-4.319
Sacrality, myth, objects: Techniques of fabrication and semiotical, anthropological interpretation of carpets and jewels from Pakistan
In: Synthesis in Diversity, Volume 1
- Pages
- 281-282
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Semiotics and storytelling
- Dependent title
- an introduction to semiotic analysis
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- 1 edition
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Notes: foreword by Daithi O ROgain
Annotation: Written in a simple and licid manner, Semiotics and Storytelling provides fresh insight into the porcesses underlying the production of meaning its principal aim being to present readers with a method of textual analysis that can be applied to all stories. This method is based on the theories and practice of the Paris School of Semiotics. The book is addressed to teachers and students of literature and of the media as well as to all those with an interest in storytelling and in myth.
Identifier: 1898685185
Status: Available
Singularité esthétique et rupture sémiotique
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 275-298
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Identifier: DOI: 10.1515/semi.1997.116.2-4.275
The logical and semiotic status of the canonic formula of myth
In: Semiotica 1997, Issue 2024-02-04 00:00:00
- Pages
- 115-188
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Identifier: DOI: 10.1515/semi.1997.116.2-4.115
The mythical time in Scriabin
In: Synthesis in Diversity, Volume 2
- Pages
- 1243-1246
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Caged in our own signs
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Other title information: A book about Semiotics
Annotation: The book is a primer of general semiotics, introducing basic models and frameworks of semiotic thinking as well as providing the reader with semiotic methodology to analyze issues of postmodernism, of text semiotics, and of mass cultural semiotics
Identifier: 156750213X
Status: Available
Giambattista Vico and Anglo-American Science
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Other title information: Philosophy and Writing
Annotation: This collection of essays focuses of Vichian framework and its use in the context of Anglo-American scientific perspective in literature, cognitive sciences, linguistics and others.
Identifier: 3110136651
Status: Available
The Language of Vision
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Other title information: Meditations on Myth and Metaphor
Annotation: Jamake Highwater,the best-selling author of Myth and Sexuality and the Primal Mind, continues his voyage into the realms of myth, art and contemporary culture exploring the way society views its art and artists and the way our art and artists gaze back at us. Organized around the twenty-two cards of the Tarot Major Arcana, this book presents a dazzling range of controversial subjects, including the puritan division of art into hight and low and the direct influence of "popular" forms in contemporary artists, the image of the homosexual as outlow, iconography as destiny, imagination as political powe, the reinvetion of the past and thriumph of the dream life.
Identifier: 0802133460
Status: Available
La mythologie saussurienne: Une nouvelle vision sémiologique? (A propos de la continuité de la pensée saussurienne)
In: Semiotica 1993, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1993.97.1-2.5
The golden bough
- Dependent title
- A study in magic and religion
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- 1 edition
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Annotation: A classic study of the beliefs and institutions of mankind, and the progress through magic and religion to scientific thought, The Golden Bough has a unique status in modern anthropology and literature.
Identifier: 1853263109
Status: Available
From sincerity to mendacity in personal rhetoric: A discrete look at continuous feelings
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.89
L’Infrastructure mythique de l’imaginaire contemporain
In: Semiotica 1990, Issue 2024-01-02 00:00:00
- Pages
- 1-14
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Identifier: DOI: 10.1515/semi.1990.80.1-2.1
Le SE-moyen — une approche sémiotique
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.109
Merlin and Myth
In: The American Journal of Semiotics 1990, Volume 7, Issue 4
- Pages
- 131-147
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Ownership at Issue: Tuareg Myths of Separation and Metaphors of Manipulation
In: The American Journal of Semiotics 1990, Volume 7, Issue 4
- Pages
- 83-108
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Radical translation, actual translation, and the problem of meaning
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.81
Review article
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.121
Sonstiges
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.u
Territorial marks in the construction of urban sceneries in Colombian cities
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.49
Toward a perspective on cultural communication and intercultural contact
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.15
Where is the author in American TV news? On the construction and presentation of proximity, authorship, and journalistic authority
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.37
Why do vegetarian restaurants serve hamburgers? Toward an understanding of a cuisine
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.80.1-2.61
Continuing the Conversation regarding Myth and Culture: An Alternative Reading of Barthes
In: The American Journal of Semiotics 1989, Volume 6, Issue 2/3
- Pages
- 183-197
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Transvaluation and Myth: Markedness and the Structure of Elementary Narration
In: The American Journal of Semiotics 1989, Volume 6, Issue 2/3
- Pages
- 141-181
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Compte rendu
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.121
Deconstructing Austin’s pragmatics: ‘An idle tea-table amusement’ (Russell) or an epistemological solution to the crisis of representation?
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.7
On the possibility of defining truth in natural language: A polemic with Alfred Tarski
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.63
Peirce and Turing: Comparisons and conjectures
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.33
Porphyre: Le regard sémiotique
In: Semiotica 1988, Issue 2024-01-02 00:00:00
- Pages
- 1-6
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Identifier: DOI: 10.1515/semi.1988.68.1-2.1
Ritual or ritual? Dinnertime and Christmas among some ordinary American families
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.75
The organization of repair in the songs of gibbons
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.68.1-2.89