
A unified academic catalogue for books, journal articles, book chapters, proceedings papers, conference abstracts and semiotic research materials.
A unified academic catalogue for books, journal articles, proceedings papers, collection articles and semiotic research materials. Search across the full database; results are shown with pagination.
Structural Units of Mass Culture Mythology
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
A semiotic analysis of anti-identity construction in fictional narratives from the viewpoint of modeling systems theory
In: Semiotica 2016, Issue 210
- Pages
- 151-166
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Identifier: DOI: 10.1515/sem-2016-0058
Meaning, Narrativity, and the Real
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Other title information: The Semiotics of Law in Legal Education IV
Annotation: This book examines the concept of meaning and our general understanding of reality in a legal and philosophical context. Starting from the premise that meaning is a matter of linguistic and other forms of articulation, it considers the inherent philosophical consequences. Part I presents Klages’, Derrida’s, Von Hofmannsthal’s and Wittgenstein’s explorations of silence as a source of articulation and meaning. Debates about 20th century psychologism gave the attitude concept a pivotal role; it illustrates the importance of the discovery that a word is globally qualified as ‘the basic unit of language’. This is mirrored in the fact that we understand reality as a matter of particles and thus interpret the real as a component of an all-embracing ‘particle story’. Each chapter of the book focuses on an aspect of legal semiotics related to the chapter’s theme: for instance on the meaning of a Judge’s ‘Saying for Law’, on law students training in varying attitudes or on the ties between law and language. Part II of the book illustrates our general understanding of reality as a matter of particles and partitioning, and examines texts that prove that particle thinking is basic for our meaning concept. It shows that physics, quantum theory, holism, and modern brain research focusing on human linguistic capabilities, confirm their ties to the particle story. In contrast, the book concludes that partitions and particles are neither a fact in the history of the cosmos nor a determinant of knowledge and the sciences, and that meaning is a process: a constellation rather than a fixation. This is manifest once one understands meaning as the result of continuously changing attitudes, which create our narratives on cosmos and creation. The book proposes a new key for meaning: a linguistic occurrence anchored in dimensions of human narrativity.
Identifier: 9783319281742
Status: Available
The rhetoric of love and self-narrativesin the cinema image: A Peircean approach
In: Semiotica 2016, Issue 213
- Pages
- 197-211
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Identifier: DOI: 10.1515/sem-2016-0033
Heroizability
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Other title information: An anthroposemiotic theory of Literary characters
Annotation: It is commonly believed that some approaches of structural semiotics, narratology and cognitive science have not yet succeeded in constructing a complete and coherent theory of literary character. The author argues that the primary explanation of the failure is the artificial separation between characters and their actions. One of the chief implications of such separation is treating characters in terms of structures, agents, actants, functions, roles, and signs, which obviously mean that actions can hardly be explained as intended, motivated, performed and experienced. Survival, as a motivation-based concept, is one of the key concepts making the separation between character and action something impossible. Humans in literary narratives search for survival as an aware process of knowing and meaning making. Meaning in literary narratives can be produced by heroizability, which treats literary characters as living anthroposemiotic entities aware of their natural motivation to achieve in order to survive and produce meanings of their survival. As such, characters in literary narratives have active cognitions, and their cognitive activities remain meaningless without a process of semiosis. Applying Anthroposemiotic theory with Modeling System Theory, heroizability provides methodical tools to explain how the narrative text is represented and, thus, how it is to be interpreted properly by the reader not only to find, but also to make meaning in narrative world.
Identifier: 9781501510816
Status: Available
Narratives of embodiment: The discursive formulation of multiple bodies
In: Semiotica 1998, Issue 2024-03-04 00:00:00
- Pages
- 239-260
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Identifier: DOI: 10.1515/semi.1998.118.3-4.239
Interpreting visual narratives
In: Synthesis in Diversity, Volume 2
- Pages
- 725-728
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Motion pictures as metaphoric consumption: How animal narratives teach us to be human
In: Semiotica 1997, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1997.115.1-2.53
Reflexions narratives chez Saussure
In: Synthesis in Diversity, Volume 2
- Pages
- 1007-1010
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Text construction and world construction in literary narratives
In: Synthesis in Diversity, Volume 1
- Pages
- 449-452
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Postmodernism, or, The cultural logic of late capitalism
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- 1 edition
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Annotation: In his most wide-ranging and accessible work, Fredric Jameson argues that postmodernism is the cultural response to the latest systemic change in world capitalism. He seeks here to crystallize a definition of a term which has taken on so many meanings that it has virtually lost all historical significance. He presents an extensive discussion on the cultural landscape—both ‘high’ and ‘low’—of postmodernity, evaluating the political fortunes of the new term and surveying postmodern developments in a range of different fields—from market ideology to architecture, from painting and instalment art to contemporary punk film, from video art and high literature to deconstruction. Finally, Jameson revaluates the concept of postmodernism in light of postmodern critiques of totalization and historical narratives—from the notion of decadence to the dynamics of small groups, from religious fundamentalism to hi-tech science fiction—while touching on the nature of contemporary cultural critique and the possibilities of cognitive mapping in the present multinational world system. This provocative book will be fundamental to all future discussions of postmodernism.
Identifier: 9780860915379
Status: Available
‛It’s just a dream’: The use of dream narratives by the mentally retarded
In: Semiotica 1989, Issue 4
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Identifier: DOI: 10.1515/semi.1989.77.4.415
‘Revenge’ and the Hitchcock twist
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.72.1-2.91
Review article
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.72.1-2.97
Sonstiges
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.72.1-2.u
Toward a semiotics of mathematics
In: Semiotica 1988, Issue 2024-01-02 00:00:00
- Pages
- 1-36
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Identifier: DOI: 10.1515/semi.1988.72.1-2.1
Toward a socio-semiotics of the theater
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.72.1-2.37
Words on the screen: The problem of the linguistic sign in the cinema
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.72.1-2.71
Toward a poetics of comic narratives: Notes on the semiotic structure of jokes
In: Semiotica 1985, Issue 2024-01-03 00:00:00
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Identifier: DOI: 10.1515/semi.1985.53.1-3.145
Toward a poetics of comic narratives: The semiotic structure of Evelyn Waugh’s A Handful of Dust
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.55.1-2.75
Semantic deficiencies in the narratives of mildly retarded speakers
In: Semiotica 1982, Issue 2024-02-04 00:00:00
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Identifier: DOI: 10.1515/semi.1982.42.2-4.169
“Oh! That’s a pun and I didn't mean it”
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.335
A Note on the Distribution of Discourse
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.185
A Quantitative Analysis of Diachronic Patterns in Some Narratives of Poe
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.287
Dialogic Incongruities in the Theater of the Absurd
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.269
Greeting a Stranger: Some Commonly Used Nonverbal Signals of Aversiveness
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.351
Jokes, Theories, Anthropology
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.309
Myth — Name — Culture
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.211
Publications Received
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.387
Review Article
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.369
The Eye of the Beholder: On the Semiotic Status of Paranarratives
In: Semiotica 1978, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1978.22.3-4.235
Compte rendu
In: Semiotica 1973, Issue 1
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Identifier: DOI: 10.1515/semi.1973.8.1.83
Les traités de l’éloquence du corps
In: Semiotica 1973, Issue 1
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Identifier: DOI: 10.1515/semi.1973.8.1.60
The Category of Time in Twentieth-Century Art and Culture
In: Semiotica 1973, Issue 1
- Pages
- 1-45
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Identifier: DOI: 10.1515/semi.1973.8.1.1
Transformation and Transfusion of Vitality in the Narratives of Poe
In: Semiotica 1973, Issue 1
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Identifier: DOI: 10.1515/semi.1973.8.1.46
Le statut sémiotique de l’affiche de cirque
In: Semiotica 1971, Issue 4
- Pages
- 353-364
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Identifier: DOI: 10.1515/semi.1971.3.4.353
Les niveaux d’ambiguïté des structures narratives
In: Semiotica 1971, Issue 4
- Pages
- 289-342
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Identifier: DOI: 10.1515/semi.1971.3.4.289
On the Comparative Structural Analysis of Different Types of ‘Works of Art’
In: Semiotica 1971, Issue 4
- Pages
- 365-378
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Identifier: DOI: 10.1515/semi.1971.3.4.365
On the Logic of Classes and Relations in Linguistics
In: Semiotica 1971, Issue 4
- Pages
- 343-352
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Identifier: DOI: 10.1515/semi.1971.3.4.343
PUBLICATIONS RECEIVED
In: Semiotica 1971, Issue 4
- Pages
- 379-380
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Identifier: DOI: 10.1515/semi.1971.3.4.379