Menu Close

ISI Library

A unified academic catalogue for books, journal articles, book chapters, proceedings papers, conference abstracts and semiotic research materials.

A unified academic catalogue for books, journal articles, proceedings papers, collection articles and semiotic research materials. Search across the full database; results are shown with pagination.

Advanced search
Showing 1–40 of 40 records
Book 2019.0

Structural Units of Mass Culture Mythology

Lyudmyla Zaporozhtseva

Edition
1 edition

Social Tartu University Press 9789949032150 Available

View details

Other title information: A Cultural Semiotic Approach

Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of ​​miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values ​​– from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values ​​of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of ​​mythological miracle, and the mytheme of Backtracking appeals to the idea of ​​a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.

Identifier: 9789949032150

Status: Available

Journal Article 2016

A semiotic analysis of anti-identity construction in fictional narratives from the viewpoint of modeling systems theory

Hongbing Yu; Jie Zhang

In: Semiotica 2016, Issue 210

Pages
151-166

Semiotica DOI: 10.1515/sem-2016-0058

View details

Identifier: DOI: 10.1515/sem-2016-0058

Open source

Book 2016.0

Meaning, Narrativity, and the Real

Jan M. Broekman

Edition
1 edition

Social Springer Cham 9783319281742 Available

View details

Other title information: The Semiotics of Law in Legal Education IV

Annotation: This book examines the concept of meaning and our general understanding of reality in a legal and philosophical context. Starting from the premise that meaning is a matter of linguistic and other forms of articulation, it considers the inherent philosophical consequences. Part I presents Klages’, Derrida’s, Von Hofmannsthal’s and Wittgenstein’s explorations of silence as a source of articulation and meaning. Debates about 20th century psychologism gave the attitude concept a pivotal role; it illustrates the importance of the discovery that a word is globally qualified as ‘the basic unit of language’. This is mirrored in the fact that we understand reality as a matter of particles and thus interpret the real as a component of an all-embracing ‘particle story’. Each chapter of the book focuses on an aspect of legal semiotics related to the chapter’s theme: for instance on the meaning of a Judge’s ‘Saying for Law’, on law students training in varying attitudes or on the ties between law and language. Part II of the book illustrates our general understanding of reality as a matter of particles and partitioning, and examines texts that prove that particle thinking is basic for our meaning concept. It shows that physics, quantum theory, holism, and modern brain research focusing on human linguistic capabilities, confirm their ties to the particle story. In contrast, the book concludes that partitions and particles are neither a fact in the history of the cosmos nor a determinant of knowledge and the sciences, and that meaning is a process: a constellation rather than a fixation. This is manifest once one understands meaning as the result of continuously changing attitudes, which create our narratives on cosmos and creation. The book proposes a new key for meaning: a linguistic occurrence anchored in dimensions of human narrativity.

Identifier: 9783319281742

Status: Available

Journal Article 2016

The rhetoric of love and self-narrativesin the cinema image: A Peircean approach

Yunhee Lee; Jongseok Soh

In: Semiotica 2016, Issue 213

Pages
197-211

Semiotica DOI: 10.1515/sem-2016-0033

View details

Identifier: DOI: 10.1515/sem-2016-0033

Open source

Book 2015.0

Heroizability

Ibrahim Taha

General Semiotics De Gruyter 9781501510816 Available

View details

Other title information: An anthroposemiotic theory of Literary characters

Annotation: It is commonly believed that some approaches of structural semiotics, narratology and cognitive science have not yet succeeded in constructing a complete and coherent theory of literary character. The author argues that the primary explanation of the failure is the artificial separation between characters and their actions. One of the chief implications of such separation is treating characters in terms of structures, agents, actants, functions, roles, and signs, which obviously mean that actions can hardly be explained as intended, motivated, performed and experienced. Survival, as a motivation-based concept, is one of the key concepts making the separation between character and action something impossible. Humans in literary narratives search for survival as an aware process of knowing and meaning making. Meaning in literary narratives can be produced by heroizability, which treats literary characters as living anthroposemiotic entities aware of their natural motivation to achieve in order to survive and produce meanings of their survival. As such, characters in literary narratives have active cognitions, and their cognitive activities remain meaningless without a process of semiosis. Applying Anthroposemiotic theory with Modeling System Theory, heroizability provides methodical tools to explain how the narrative text is represented and, thus, how it is to be interpreted properly by the reader not only to find, but also to make meaning in narrative world.

Identifier: 9781501510816

Status: Available

Journal Article 1998

Narratives of embodiment: The discursive formulation of multiple bodies

Meira Weiss

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
239-260

Semiotica DOI: 10.1515/semi.1998.118.3-4.239

View details

Identifier: DOI: 10.1515/semi.1998.118.3-4.239

Open source

Proceedings Paper 1997

Interpreting visual narratives

Ruth P. Rubenstein

In: Synthesis in Diversity, Volume 2

Pages
725-728

Semiotics Around the World

View details
Journal Article 1997

Motion pictures as metaphoric consumption: How animal narratives teach us to be human

ELIZABETH C. HIRSCHMAN; CLINTON R. SANDERS

In: Semiotica 1997, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1997.115.1-2.53

View details

Identifier: DOI: 10.1515/semi.1997.115.1-2.53

Open source

Proceedings Paper 1997

Reflexions narratives chez Saussure

Sungdo Kim

In: Synthesis in Diversity, Volume 2

Pages
1007-1010

Semiotics Around the World

View details
Proceedings Paper 1997

Text construction and world construction in literary narratives

Magdolna Orosz

In: Synthesis in Diversity, Volume 1

Pages
449-452

Semiotics Around the World

View details
Book 1991.0

Postmodernism, or, The cultural logic of late capitalism

Frederic Jameson

Edition
1 edition

Culture Verso 9780860915379 Available

View details

Annotation: In his most wide-ranging and accessible work, Fredric Jameson argues that postmodernism is the cultural response to the latest systemic change in world capitalism. He seeks here to crystallize a definition of a term which has taken on so many meanings that it has virtually lost all historical significance. He presents an extensive discussion on the cultural landscape—both ‘high’ and ‘low’—of postmodernity, evaluating the political fortunes of the new term and surveying postmodern developments in a range of different fields—from market ideology to architecture, from painting and instalment art to contemporary punk film, from video art and high literature to deconstruction. Finally, Jameson revaluates the concept of postmodernism in light of postmodern critiques of totalization and historical narratives—from the notion of decadence to the dynamics of small groups, from religious fundamentalism to hi-tech science fiction—while touching on the nature of contemporary cultural critique and the possibilities of cognitive mapping in the present multinational world system. This provocative book will be fundamental to all future discussions of postmodernism.

Identifier: 9780860915379

Status: Available

Journal Article 1989

‛It’s just a dream’: The use of dream narratives by the mentally retarded

KEITH T. KERNAN; JIM L. TURNER

In: Semiotica 1989, Issue 4

Semiotica DOI: 10.1515/semi.1989.77.4.415

View details

Identifier: DOI: 10.1515/semi.1989.77.4.415

Open source

Journal Article 1988

‘Revenge’ and the Hitchcock twist

PATRICIA FERRARA

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1988.72.1-2.91

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.91

Open source

Journal Article 1988

Review article

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1988.72.1-2.97

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.97

Open source

Journal Article 1988

Sonstiges

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1988.72.1-2.u

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.u

Open source

Journal Article 1988

Toward a semiotics of mathematics

BRIAN ROTMAN

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Pages
1-36

Semiotica DOI: 10.1515/semi.1988.72.1-2.1

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.1

Open source

Journal Article 1988

Toward a socio-semiotics of the theater

FERNANDO de TORO

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1988.72.1-2.37

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.37

Open source

Journal Article 1988

Words on the screen: The problem of the linguistic sign in the cinema

BRENDA BOLLAG

In: Semiotica 1988, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1988.72.1-2.71

View details

Identifier: DOI: 10.1515/semi.1988.72.1-2.71

Open source

Journal Article 1985

Toward a poetics of comic narratives: Notes on the semiotic structure of jokes

LESZEK S. KOLEK

In: Semiotica 1985, Issue 2024-01-03 00:00:00

Semiotica DOI: 10.1515/semi.1985.53.1-3.145

View details

Identifier: DOI: 10.1515/semi.1985.53.1-3.145

Open source

Journal Article 1985

Toward a poetics of comic narratives: The semiotic structure of Evelyn Waugh’s A Handful of Dust

LESZEK S. KOLEK

In: Semiotica 1985, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1985.55.1-2.75

View details

Identifier: DOI: 10.1515/semi.1985.55.1-2.75

Open source

Journal Article 1982

Semantic deficiencies in the narratives of mildly retarded speakers

KEITH T. KERNAN; SHARON SABSAY

In: Semiotica 1982, Issue 2024-02-04 00:00:00

Semiotica DOI: 10.1515/semi.1982.42.2-4.169

View details

Identifier: DOI: 10.1515/semi.1982.42.2-4.169

Open source

Journal Article 1978

“Oh! That’s a pun and I didn't mean it”

JOEL SHERZER

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.335

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.335

Open source

Journal Article 1978

A Note on the Distribution of Discourse

GEORGE STEINER

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.185

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.185

Open source

Journal Article 1978

A Quantitative Analysis of Diachronic Patterns in Some Narratives of Poe

COLIN MARTINDALE

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.287

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.287

Open source

Journal Article 1978

Dialogic Incongruities in the Theater of the Absurd

DINA SHERZER

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.269

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.269

Open source

Journal Article 1978

Greeting a Stranger: Some Commonly Used Nonverbal Signals of Aversiveness

DAVID GIVENS

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.351

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.351

Open source

Journal Article 1978

Jokes, Theories, Anthropology

RAGNAR JOHNSON

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.309

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.309

Open source

Journal Article 1978

Myth — Name — Culture

JU. M. LOTMAN; B. A. USPENSKY

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.211

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.211

Open source

Journal Article 1978

Publications Received

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.387

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.387

Open source

Journal Article 1978

Review Article

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.369

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.369

Open source

Journal Article 1978

The Eye of the Beholder: On the Semiotic Status of Paranarratives

J.M. BLANCHARD

In: Semiotica 1978, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1978.22.3-4.235

View details

Identifier: DOI: 10.1515/semi.1978.22.3-4.235

Open source

Journal Article 1973

Compte rendu

In: Semiotica 1973, Issue 1

Semiotica DOI: 10.1515/semi.1973.8.1.83

View details

Identifier: DOI: 10.1515/semi.1973.8.1.83

Open source

Journal Article 1973

Les traités de l’éloquence du corps

MARC ANGENOT

In: Semiotica 1973, Issue 1

Semiotica DOI: 10.1515/semi.1973.8.1.60

View details

Identifier: DOI: 10.1515/semi.1973.8.1.60

Open source

Journal Article 1973

The Category of Time in Twentieth-Century Art and Culture

VJAČESLAV V. IVANOV

In: Semiotica 1973, Issue 1

Pages
1-45

Semiotica DOI: 10.1515/semi.1973.8.1.1

View details

Identifier: DOI: 10.1515/semi.1973.8.1.1

Open source

Journal Article 1973

Transformation and Transfusion of Vitality in the Narratives of Poe

COLIN MARTINDALE

In: Semiotica 1973, Issue 1

Semiotica DOI: 10.1515/semi.1973.8.1.46

View details

Identifier: DOI: 10.1515/semi.1973.8.1.46

Open source

Journal Article 1971

Le statut sémiotique de l’affiche de cirque

Paul Bouissac

In: Semiotica 1971, Issue 4

Pages
353-364

Semiotica DOI: 10.1515/semi.1971.3.4.353

View details

Identifier: DOI: 10.1515/semi.1971.3.4.353

Open source

Journal Article 1971

Les niveaux d’ambiguïté des structures narratives

François Rastier

In: Semiotica 1971, Issue 4

Pages
289-342

Semiotica DOI: 10.1515/semi.1971.3.4.289

View details

Identifier: DOI: 10.1515/semi.1971.3.4.289

Open source

Journal Article 1971

On the Comparative Structural Analysis of Different Types of ‘Works of Art’

J.S. PETŐFI

In: Semiotica 1971, Issue 4

Pages
365-378

Semiotica DOI: 10.1515/semi.1971.3.4.365

View details

Identifier: DOI: 10.1515/semi.1971.3.4.365

Open source

Journal Article 1971

On the Logic of Classes and Relations in Linguistics

Holger Steen Sørensen

In: Semiotica 1971, Issue 4

Pages
343-352

Semiotica DOI: 10.1515/semi.1971.3.4.343

View details

Identifier: DOI: 10.1515/semi.1971.3.4.343

Open source

Journal Article 1971

PUBLICATIONS RECEIVED

In: Semiotica 1971, Issue 4

Pages
379-380

Semiotica DOI: 10.1515/semi.1971.3.4.379

View details

Identifier: DOI: 10.1515/semi.1971.3.4.379

Open source