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The Future of Humanity: An Anthropological Perspective on Body Optimisation and Transhumanism
Anna Puzio
In: Zeitschrift für Semiotik 2023, Volume 45, Issue 3-4: Selbstoptimierung
- Pages
- 29-47
Zeitschrift für Semiotik https://doi.org/10.14464/zsem.v45i3-4.859
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Identifier: https://doi.org/10.14464/zsem.v45i3-4.859
Structural Units of Mass Culture Mythology
Lyudmyla Zaporozhtseva
- Edition
- 1 edition
Social Tartu University Press 9789949032150 Available
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
Asmuo ir idėjos
Algirdas Julius Greimas | edited by Arūnas Sverdiolas
- Edition
- 1 edition
General Semiotics Baltų lankų 9786094700880 Available
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Annotation: The book is intended to comprehensively present the most important and most important part of the theoretical legacy of the famous semiotician, mythologist, linguist, culture and society critic and essayist Algirdas Julius Greimas (1917-1992), without which he would not be what he was, is and will remain in the history of humanitarian and social thinking. – his semiotics research project and extensions of this project. The principles of semiotics and its areas of study are critically reviewed, and the philosophical and personal existential dimension and meaning of Greimas' thinking are revealed. His closest students and collaborators, as well as later followers in France, Italy, Lithuania and elsewhere, describe the most important varieties and branches of semiotics after Greimas, their current state and future prospects.
Identifier: 9786094700880
Status: Available
Our Responsibility to Future Generations in the Context of Ecological Crisis: Perspectives and Future Challenges
Laura García-Portela
In: The American Journal of Semiotics 2017, Volume 33, Issue 1/2
- Pages
- 99-112
The American Journal of Semiotics
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Staying over-optimistic about the future: Uncovering attentional biases to climate change messages
Geoffrey Beattie; Melissa Marselle; Laura McGuire; Damien Litchfield
In: Semiotica 2017, Issue 218
- Pages
- 21-64
Semiotica DOI: 10.1515/sem-2016-0074
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Identifier: DOI: 10.1515/sem-2016-0074
The Edusemiotics of Images
Inna Semetsky
Social Sense Publishers 9789462090538 Available
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Other title information: Essays on the Art-Science of Tarot
Notes: a printed version
Annotation: Semetsky’s new book offers a bracing account of Tarot semiotics in view of its deep significance for educational experience. Analyzing the symbolic language of Tarot images that express the intimations of the unconscious, she invites readers to explore novel ways of learning about the nature of ourselves and the world we are situated in. Combining thorough research with an accessible style, this groundbreaking book is essential reading for present and future generations of practitioners, academics and students across disciplines. Pia Brînzeu, Professor of English Literature and Vice-Rector of the Universityof Timis¸oara, Romania; author of Corridors of Mirrors. A sequel to the author’s Re-Symbolization of the Self: Human Development and Tarot Hermeneutic and Semiotics Education Experience, Semetsky’s new book presents the Tarot sign-system as a school of ethical living. Bringing the philosophies of Peirce, Deleuze, Dewey, Whitehead and Gebser in a dialogue with the cutting-edge science of coordination dynamics, she grounds the art of Tarot in the logic of signs acting across nature, culture and human mind. Building on Noddings’ “maternal factor”, Semetsky demonstrates how the lessons embodied in Tarot symbolism recover the feminine value of relations and contribute to Self~Other integration. Such is the message of Tarot images. The Image is the Message. Igor Klyukanov, Professor of Communication, Eastern Washington University, USA; editor, Russian Journal of Communication; author of A Communication Universe: Manifestations of Meaning, Stagings of Significance. Semetsky’s amalgamation of the techniques of visual communication with the emerging field of edusemiotics is an absolute masterpiece in transdisciplinarity. By forging diverse strands of inquiry into an overall model of how images enhance learning, Semetsky’s new book provokes us to take a fresh look at iconic information and is a required reading for everyone who is engaged with the artand science of visual semiotics at the intersection of nature and culture. Marcel Danesi, Professor of Anthropology, University of Toronto, Canada; editor-in-chief, Semiotica; author of The Quest for Meaning: A Guide to Semiotic Theory and Practice. Finally. An in-depth look at Tarot from within the field of semiotics, a perspective that had been inexplicably overlooked until now. As a language of exile from language, Tarot cards are silent words that became images. Here is a book that turns our thirst for symbols into a learning tool. The sign sings in Inna Semetsky’s work.
Identifier: 9789462090538
Status: Available
Prospects of Legal Semiotics
edited by Anne Wagner | Jan Broekman
- Edition
- 1 edition
Social Springer Dordrecht 9789048193424 Available
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Annotation: This book examines the progress to date in the many facets – conceptual, epistemological and methodological - of the field of legal semiotics. It reflects the fulfilment of the promise of legal semiotics when used to explore the law, its processes and interpretation. This study in Legal Semiotics brings together the theory, structure and practise of legal semiotics in an accessible style. The book introduces the concepts of legal semiotics and offers an insight in contemporary and future directions which the semiotics of law is going to take. A theoretical and practical oriented synthesis of the historical, contemporary and most recent ideas pertaining to legal semiotics, the book will be of interest to scholars and researchers in law and social sciences , as well as those who are interested in the interdisciplinary dynamics of law and semiotics.
Identifier: 9789048193424
Status: Available
Murtuvat merkit
edited by Erja Hannula and Ulla Oksanen
General Semiotics Palmenia | Helsinki University Press 9789515707642 Available
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Other title information: semiotiikan teoreettisen ja soveltavan tutkimuksen näkökulmia
Annotation: The work considers the fracture and transition of signs and texts - and thus also meanings - into each other. Meaning is always formed towards the future. The use of signs to convey and present meanings is already a productive process. Meaning inevitably becomes more than what is conveyed or presented. The production of meanings is also based on various structural elements, rules and practices. Static and permanent as well as dynamic and developing are in constant interaction with each other. The articles in the work represent the rich semiotics of the early 21st century. The approaches and the theories that define them are united by the glow of comprehensive research, in which the differences between sign categories and systems are understood as task-specific and contextual, not essential.
Identifier: 9789515707642
Status: Available
Homo Homini Lupus?
Traian D. Stănciulescu
Philosophy Performatica 9737303075 Available
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Other title information: spre o semiotică a discursului politic
Annotation: "Homo homini lupus", the famous line of Plautus, univocally interpreted by philosophers such as Bacon, Hobbes, Hume and others, still suggests that man is the only "animal" that attacks his fellow man for reasons other than instinctive ones. At the same time, however, the greed that turns some people into beasts seems to be balanced by opposite attitudes, synthesised by Seneca in the principle "Homo res sacra homini". Between these extremes marked by tears and love, the entire tense history of the human being unfolded. "Quo vadis, homine?", this is the question to which, in order to extinguish potential tensions, the politician owes him an answer, valuing the science of reading the signs that foreshadow the future...
Identifier: 9737303075
Status: Available
Percorsi della semiotica
Susan Petrilli
- Edition
- 1 edition
General Semiotics B.A. Graphis 8875810087 Available
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Annotation: La semiotica, da una parte considerata nei suoi orientamentri configurazioni e possibilità future, dall'atra queale prospettiva per affrontare le quiestioni fondamentali del rapporto tra sefni, comportamenti e volori ein cui concretamente sussiste il soggetto individuale nell'attuale contesto della communicazione. Soggetto, segno, corpo; conoscenza, libertà, responsabilità; dialogo e significazione; ideaologia e riporducione sociale; ospitalità e differenza culturale; technologie e comunicazione; globalizazione e migrazione; interpretazione e traduzione; semiotica e sintomatologia sociale.
Identifier: 8875810087
Status: Available
Signs and the design of life – Uexküll’s significance today: A symposium, its significant history and future
Torsten Rüting
In: Sign System Studies 2004, Volume 32, Issue 1/2
- Pages
- 379-383
Sign Systems Studies 10.12697/SSS.2004.32.1-2.19
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Identifier: 10.12697/SSS.2004.32.1-2.19
Introducere in filosofia creatiei umane
Traian D. Stănciulescu
- Edition
- 2 edition
Philosophy Junimean 9733704156 Available
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Annotation: The message of the present volume could be summed up by paraphrasing a well-known sentence by Andre Malraux: The 21st century will be creative or it won't be! Under the sign of this forecast, the author builds his plea for a philosophy of human creation, researching in an original, integrative way, the main dimensions of the creative endeavour. Who and for whom, how and with what result, when and for what purpose is it created? Here are the questions that are answered philosophically, in order to be able to shape that optimal situation of "creative communication" that the future expects from the present.
Identifier: 9733704156
Status: Available
The semiotics of critical editing: Is there a future for critical editions?
Nathan Houser
In: Synthesis in Diversity, Volume 2
- Pages
- 1073-1076
Semiotics Around the World
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The Future of Imaging Science
Robert N. Beck
In: Advances in Visual Semiotics: The Semiotic Web 1992-93
- Pages
- 609-642
The Semiotic Web
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Postmodernism, or, The cultural logic of late capitalism
Frederic Jameson
- Edition
- 1 edition
Culture Verso 9780860915379 Available
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Annotation: In his most wide-ranging and accessible work, Fredric Jameson argues that postmodernism is the cultural response to the latest systemic change in world capitalism. He seeks here to crystallize a definition of a term which has taken on so many meanings that it has virtually lost all historical significance. He presents an extensive discussion on the cultural landscape—both ‘high’ and ‘low’—of postmodernity, evaluating the political fortunes of the new term and surveying postmodern developments in a range of different fields—from market ideology to architecture, from painting and instalment art to contemporary punk film, from video art and high literature to deconstruction. Finally, Jameson revaluates the concept of postmodernism in light of postmodern critiques of totalization and historical narratives—from the notion of decadence to the dynamics of small groups, from religious fundamentalism to hi-tech science fiction—while touching on the nature of contemporary cultural critique and the possibilities of cognitive mapping in the present multinational world system. This provocative book will be fundamental to all future discussions of postmodernism.
Identifier: 9780860915379
Status: Available
Artificial intelligence and the future of semiotics: An archaeological perspective
JEAN-CLAUDE GARDIN
In: Semiotica 1989, Issue 2024-01-03 00:00:00
Semiotica DOI: 10.1515/semi.1989.77.1-3.5
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Identifier: DOI: 10.1515/semi.1989.77.1-3.5
The International Association for Semiotic Studies: A View of its Past, Present, and Future
Gloria Withalm
In: The Semiotic Web 1986
- Pages
- 627-670
The Semiotic Web
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Decoding Limericks: A Structuralist Approach
PAUL BOUISSAC
In: Semiotica 1977, Issue 2024-01-02 00:00:00
- Pages
- 1-12
Semiotica DOI: 10.1515/semi.1977.19.1-2.1
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Identifier: DOI: 10.1515/semi.1977.19.1-2.1
Language-Games as Systematic Metaphors
ROBERTA KEVELSON
In: Semiotica 1977, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1977.19.1-2.29
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Identifier: DOI: 10.1515/semi.1977.19.1-2.29
Review Article
In: Semiotica 1977, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1977.19.1-2.103
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Identifier: DOI: 10.1515/semi.1977.19.1-2.103
Science, Linguistic Science, and the Invention of the Future
HARLEY C. SHANDS
In: Semiotica 1977, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1977.19.1-2.85
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Identifier: DOI: 10.1515/semi.1977.19.1-2.85
Semiotics of the Old English Charm
WINFRIED NÖTH
In: Semiotica 1977, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1977.19.1-2.59
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Identifier: DOI: 10.1515/semi.1977.19.1-2.59
Shoulder Shrugging: A Densely Communicative Expressive Behavior
DAVID B. GIVENS
In: Semiotica 1977, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1977.19.1-2.13
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Identifier: DOI: 10.1515/semi.1977.19.1-2.13