
A unified academic catalogue for books, journal articles, book chapters, proceedings papers, conference abstracts and semiotic research materials.
A unified academic catalogue for books, journal articles, proceedings papers, collection articles and semiotic research materials. Search across the full database; results are shown with pagination.
Semiotics of Food
In: Zeitschrift für Semiotik 2022, Volume 44, Issue 1-2: Italian Semiotics I
- Pages
- 133-152
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Identifier: https://doi.org/10.14464/zsem.v44i1-2.821
Structural Units of Mass Culture Mythology
- Edition
- 1 edition
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
Surviving finitude: Survival as a constructed foundation of identity
In: Sign Systems Studies 2018, Volume 46, Issue 1
- Pages
- 90-116
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Identifier: 10.12697/SSS.2018.46.1.04
A semiotic analysis of anti-identity construction in fictional narratives from the viewpoint of modeling systems theory
In: Semiotica 2016, Issue 210
- Pages
- 151-166
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Identifier: DOI: 10.1515/sem-2016-0058
Lost in translation: Food, identity and otherness
In: Semiotica 2016, Issue 211
- Pages
- 81-104
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Identifier: DOI: 10.1515/sem-2016-0100
Zoosemiotics
- Edition
- 1 edition
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Other title information: proposals for a handbook
Annotation: Zoosemiotcs is more than forty years old. It was in 1963 when Thomas Sebeok established its birth and, partly, definitons. As most people in their forties, zoosemiotics, too, seems to be driven by a desire to reflect about its life, its identity and its experiences. We know very little about zoosemiotics, and the amount of information at our disposal is sometimes quite confusing, if not confused. Forty years is a very young age, scientifically speaking, for a discipline to answer its most important questions. The present book consists of a series of esssays with a homogenous and causally correlated structure. It summarises all the author's interests in the field, including his attempt to extend the field to the areas of anthrozoology (i.e., the study of the human-other animal relationship) and a string ethical input.
Identifier: 9789525431162
Status: Available
National signs: Estonian identity in performance
In: Sign System Studies 2005, Volume 33, Issue 2
- Pages
- 369-378
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Identifier: 10.12697/SSS.2005.33.2.06
Redefining national identity by playing with classics
In: Sign System Studies 2005, Volume 33, Issue 2
- Pages
- 379-404
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Identifier: 10.12697/SSS.2005.33.2.07
Next on your screen: The double identity of the trailer
In: Semiotica 1998, Issue 2024-01-02 00:00:00
- Pages
- 207-230
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Identifier: DOI: 10.1515/semi.1998.120.1-2.207
Las Vegas strip facades: The interplay between private identity and public presence
In: Synthesis in Diversity, Volume 1
- Pages
- 577-582
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Multicultural society: Identity, participation and prevention of conflicts
In: Synthesis in Diversity, Volume 2
- Pages
- 1269-1281
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What’s black and white and misread all over? Race, identity and community in “Judge Priest”
In: Synthesis in Diversity, Volume 1
- Pages
- 655-658
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Beyond Textuality
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Other title information: Asceticism and Violence in Anthropological Interpretation
Annotation: In this volume, editors want to translate the basic ambiguity experienced today by anthropologists about the identity of their discipline, as well as the uncertainty surrounding the boundaries of the territory covered by ethnography.
Identifier: 3110138891
Status: Available
Social Cognition
- Dependent title
- An Integrated Introduction
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Annotation: This comprehensive introduction to social cognition is the first succesfully to integrate the distinct traditions that have grown up on different sides of the Atlantic over the past twenty years. It guides the reader through the bewildering and sometimes contradictory array of theories, methodologies and applications, demonstrating how fruitfully the contrasting styles can cross-fertilize.
Identifier: 080398989X
Status: Available
A case of intersemiotics: The reception of a visual advertisement
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.79
Age, body type, and style features as cues in nonverbal communication
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.43
Clothing as signifier in the perceptions of college male homosexuals
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.67
Credit cards and social identity
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.99
Fashion and the signification of social order
In: Semiotica 1992, Issue 2024-01-02 00:00:00
- Pages
- 1-14
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Identifier: DOI: 10.1515/semi.1992.91.1-2.1
On the principle of disorder in civilization: A socio-physical analysis of fashion change
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.57
Proper names in the symbolic economy of fashion
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.31
Review article
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.109
Sonstiges
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.u
The fabrication of the sign: On Carlyle’s Sartor Resartus
In: Semiotica 1992, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1992.91.1-2.15
The Other Heading
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Other title information: Reflections on Today's Europe
Annotation: Prompted by the unification of Europe in 1992 and by recent events in Eastern Europe and the Soviet Union, Jacques Derrida begins this compelling essay on contemporary world politics with the issue of European identity. What, he asks, is Europe? How has Europe traditionally been defined and how is the current world situation changing that definition? Might the prospects of a New Europe demand not only a new definition of European identity but also a new way of thinking identity itself?
Identifier: 0253316936
Status: Available
Tracing a trace: The identity of money in a legal doctrine
In: Semiotica 1991, Issue 2024-01-02 00:00:00
- Pages
- 1-32
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Identifier: DOI: 10.1515/semi.1991.83.1-2.1
Interactive meaning representation of audiovisual texts: A Peircean approach
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.51
l think I'll be a plant myself: The semiotics of Rousseau's botanical practice
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.79
Le geste et l’écriture chinoise: Un jeu de miroir
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.125
Le reflet opaque: Le revenant, la mort, le diable (petite iconologie de l’ombre portée)
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.137
Review article
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.155
Sonstiges
In: Semiotica 1990, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1990.79.1-2.u
Understanding sign semiosis as cognition and as self-conscious process: A reconstruction of some basic conceptions in Peirce’s semiotics
In: Semiotica 1990, Issue 2024-01-02 00:00:00
- Pages
- 1-50
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Identifier: DOI: 10.1515/semi.1990.79.1-2.1
Semiotics, Self, and Society
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Annotation: These essays are concerned with the philosophical "category of person", viewed from anthropological and semiotic perspectives. In one sense the essays continue the Annee Sociologique tradition and the work of Marcel Mauss (1985 [1938]), whose classic study charted a comparative approach to the cultural construction of the self-concept. And in this same sense they continue also the work of Irving Hallowell (1955a,b) and his students (see Fogelson 1982), who have probed empirically the problem of how different cultures differentially encode understandings of what it means to be a self, with relative boundedness with respect to other-selves and with respect to the world of non-selves.
Identifier: 0899255604
Status: Available
Discourse of blame: Courtroom construction of social identity from the perspective of the defendant
In: Semiotica 1988, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1988.71.3-4.261
Part I. Introduction
In: Semiotica 1983, Issue 2024-01-04 00:00:00
- Pages
- 1-44
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Identifier: DOI: 10.1515/semi.1983.47.1-4.1
Part II. Some General Considerations
In: Semiotica 1983, Issue 2024-01-04 00:00:00
- Pages
- 45-162
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Identifier: DOI: 10.1515/semi.1983.47.1-4.45
Part III. Masking and Its Limits
In: Semiotica 1983, Issue 2024-01-04 00:00:00
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Identifier: DOI: 10.1515/semi.1983.47.1-4.163
Part IV. Puppets and Performing Objects: Case Studies
In: Semiotica 1983, Issue 2024-01-04 00:00:00
- Pages
- 217-361
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Identifier: DOI: 10.1515/semi.1983.47.1-4.217
Decoding Limericks: A Structuralist Approach
In: Semiotica 1977, Issue 2024-01-02 00:00:00
- Pages
- 1-12
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Identifier: DOI: 10.1515/semi.1977.19.1-2.1
Language-Games as Systematic Metaphors
In: Semiotica 1977, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1977.19.1-2.29
Review Article
In: Semiotica 1977, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1977.19.1-2.103
Science, Linguistic Science, and the Invention of the Future
In: Semiotica 1977, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1977.19.1-2.85
Semiotics of the Old English Charm
In: Semiotica 1977, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1977.19.1-2.59
Shoulder Shrugging: A Densely Communicative Expressive Behavior
In: Semiotica 1977, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1977.19.1-2.13