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Estrategias globales
coordinated by Antonio Caro and Carlos A. Scolari
Social La Crujía Ediciones | FELS 9789876011396 Available
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Other title information: Publicidad, marcas y semiocapitalismo
Annotation: deSignis once again places the problem of branding and advertising on the stratospheric stage within the framework of global strategies in post-industrial societies. Many authors have deeply appreciated the importance of objects and value systems that come into play in consumer society. As has been repeatedly pointed out, the commodity has a semiotic component since the exchange of goods has numerous concomitances with the exchange of messages, an idea that was present in Marx, also in Saussire and explicitly raised in the classic texts of Baudrillard and Rossi-Landi. (translated with google translate)
Identifier: 9789876011396
Status: Available
Appendix I: An exchange of letters concerning Rossi-Landi’s review of Morris’s Writings on the General Theory of Signs
In: Semiotica 1992, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1992.88.1-2.145
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Identifier: DOI: 10.1515/semi.1992.88.1-2.145
Appendix II: Two papers by Ferruccio Rossi-Landi
In: Semiotica 1992, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1992.88.1-2.153
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Identifier: DOI: 10.1515/semi.1992.88.1-2.153
Appendix III: Bibliographies of Morris and Rossi-Landi
In: Semiotica 1992, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1992.88.1-2.183
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Identifier: DOI: 10.1515/semi.1992.88.1-2.183
The correspondence between Charles Morris and Ferruccio Rossi-Landi
In: Semiotica 1992, Issue 2024-01-02 00:00:00
Semiotica DOI: 10.1515/semi.1992.88.1-2.37
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Identifier: DOI: 10.1515/semi.1992.88.1-2.37
Codified continuity on the Shigisan Engi picture scrolls: Implications for a perceptual link between methods of structuring visual and auditory representation
JOAN KWEK
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.219
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Identifier: DOI: 10.1515/semi.1991.84.3-4.219
Nomination originelle et la notion de l’interprétant: Objeux et enjeux de l’écriture pongienne
NATHAN BRACHER
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.285
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Identifier: DOI: 10.1515/semi.1991.84.3-4.285
Review article
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.301
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Identifier: DOI: 10.1515/semi.1991.84.3-4.301
Rossi-Landi’s Wittgenstein: ‘A philosopher’s meaning is his use in the culture’
RANJIT CHATTERJEE
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.275
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Identifier: DOI: 10.1515/semi.1991.84.3-4.275
Sonstiges
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.u
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Identifier: DOI: 10.1515/semi.1991.84.3-4.u
The sun and the moon in Bulgakov’s The Master and Margarita: Life, death, and resurrection
ELENA SEMEKA-PANKRATOV
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.185
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Identifier: DOI: 10.1515/semi.1991.84.3-4.185
Time-binding and Native people: A semiotic interpretation
RICHARD FIORDO
In: Semiotica 1991, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1991.84.3-4.253
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Identifier: DOI: 10.1515/semi.1991.84.3-4.253
A Hungarian Encyclopedia (1653) with references to semiotics
VILMOS VOIGT
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.235
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Identifier: DOI: 10.1515/semi.1990.79.3-4.235
Bloomfield, the logical positivist
HENRY HIŻ; PIERRE SWIGGERS
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.257
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Identifier: DOI: 10.1515/semi.1990.79.3-4.257
Breaking into a ’semiotic enclave’: How art critics refer to the works of Rothko and Bacon
PATRICIA GENTNER
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.271
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Identifier: DOI: 10.1515/semi.1990.79.3-4.271
Guest editorial. L’institution de la sémiotique: Stratégies et tactiques
PAUL BOUISSAC
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.217
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Identifier: DOI: 10.1515/semi.1990.79.3-4.217
Poem. Sherlock Holmes
JORGE LUIS BORGES
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.213
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Identifier: DOI: 10.1515/semi.1990.79.3-4.213
Review article
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.289
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Identifier: DOI: 10.1515/semi.1990.79.3-4.289
Sonstiges
In: Semiotica 1990, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1990.79.3-4.u
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Identifier: DOI: 10.1515/semi.1990.79.3-4.u
Commemorative essay
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.207
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Identifier: DOI: 10.1515/semi.1986.62.3-4.207
Commemorative essay II
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.223
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Identifier: DOI: 10.1515/semi.1986.62.3-4.223
Elementary units of an action sign system: The Hasta or hand positions of Indian classical dance
RAJIKA PURI
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.247
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Identifier: DOI: 10.1515/semi.1986.62.3-4.247
Forcefield analogy for communications involving movement of the head: An exercise in ecological semiotics
URI HADAR
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.279
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Identifier: DOI: 10.1515/semi.1986.62.3-4.279
Guest Editorial
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.191
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Identifier: DOI: 10.1515/semi.1986.62.3-4.191
Review article
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.325
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Identifier: DOI: 10.1515/semi.1986.62.3-4.325
Semantics and the blind child
SALLY M. ROGOW
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.297
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Identifier: DOI: 10.1515/semi.1986.62.3-4.297
Transferts d’objets et groupe de Klein: Essai de formalisation en semiotique narrative greimasienne
LUC RACINE
In: Semiotica 1986, Issue 2024-03-04 00:00:00
Semiotica DOI: 10.1515/semi.1986.62.3-4.313
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Identifier: DOI: 10.1515/semi.1986.62.3-4.313
ON ABSURDITY
FERRUCCIO ROSSI-LANDI
In: Semiotica 1976, Issue 4
Semiotica DOI: 10.1515/semi.1976.16.4.347
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Identifier: DOI: 10.1515/semi.1976.16.4.347