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Estrategias globales
coordinated by Antonio Caro and Carlos A. Scolari
Social La Crujía Ediciones | FELS 9789876011396 Available
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Other title information: Publicidad, marcas y semiocapitalismo
Annotation: deSignis once again places the problem of branding and advertising on the stratospheric stage within the framework of global strategies in post-industrial societies. Many authors have deeply appreciated the importance of objects and value systems that come into play in consumer society. As has been repeatedly pointed out, the commodity has a semiotic component since the exchange of goods has numerous concomitances with the exchange of messages, an idea that was present in Marx, also in Saussire and explicitly raised in the classic texts of Baudrillard and Rossi-Landi. (translated with google translate)
Identifier: 9789876011396
Status: Available