A unified academic catalogue for books, journal articles, book chapters, proceedings papers, conference abstracts and semiotic research materials.
A unified academic catalogue for books, journal articles, proceedings papers, collection articles and semiotic research materials. Search across the full database; results are shown with pagination.
Parasoziale Bindung als Verkaufsinstrument für Selbstoptimierungspraktiken: Das Beispiel des Instagramkanals von Laura Malina Seiler
In: Zeitschrift für Semiotik 2023, Volume 45, Issue 3-4: Selbstoptimierung
- Pages
- 239-254
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Identifier: https://doi.org/10.14464/zsem.v45i3-4.869
Structural Units of Mass Culture Mythology
- Edition
- 1 edition
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Other title information: A Cultural Semiotic Approach
Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values – from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of mythological miracle, and the mytheme of Backtracking appeals to the idea of a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.
Identifier: 9789949032150
Status: Available
La contribution de la semiotique aux processus de prise de decision marketing: Esquisse d’un renouveau paradigmatique
In: Synthesis in Diversity, Volume 2
- Pages
- 1215-1218
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Multicultural marketing of risk—The meaning of communication policy for insurance companies
In: Synthesis in Diversity, Volume 2
- Pages
- 1259-1262
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Arbitrariness, iconicity, and conceptuality
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.185
Argumentation theory and the distance to the data
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.287
Bureaucratic discourse, conversational space, and the concept of voice
In: Semiotica 1993, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1993.97.1-2.79
Commemorative essay. Stefan Żółkiewski: 9 December 1911 – 4 January 1991
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.201
Dialogism and interpretation in the study of signs
In: Semiotica 1993, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1993.97.1-2.103
La mythologie saussurienne: Une nouvelle vision sémiologique? (A propos de la continuité de la pensée saussurienne)
In: Semiotica 1993, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1993.97.1-2.5
Literature, strategies and metalanguage, part 1
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.241
Literature, strategies and metalanguage, part 3: Poetical arts and metalanguage
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.253
On determining the functions of language
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.201
Pioneers and plain folks: Cultural constructions of ‘place’ in radio news
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.269
Review article
In: Semiotica 1993, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1993.97.1-2.119
Review article
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.305
Review article
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.303
Sémiologie de l’acte ‘manger’: Source et objet de figures
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.207
Sonstiges
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.u
Sonstiges
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.93.3-4.u
The semiotics of retail space: An application of the repertory grid methodology
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.295
Toward a unified theory of the arts
In: Semiotica 1993, Issue 2024-03-04 00:00:00
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Identifier: DOI: 10.1515/semi.1993.94.3-4.233
A semiotic analysis of the newspaper coverage of Chernobyl in the United States, the Soviet Union, and Finland
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.27
Diderot, la liberté et ses signes
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.99
For a classification of visual signs
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.59
Gods, ghosts, and objects: Brøndal and Peirce
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.49
Review article
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.105
Schema-theoretics and semiotics: Toward more holistic, programmatic research on marketing communication
In: Semiotica 1988, Issue 2024-01-02 00:00:00
- Pages
- 1-26
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Identifier: DOI: 10.1515/semi.1988.70.1-2.1
Sonstiges
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.u
The semiotic square as a ’catastrophe’
In: Semiotica 1988, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1988.70.1-2.79
Contributions to the Semiotics of Marketing and Consumer Behavior 1985-88
In: The Semiotic Web 1987
- Pages
- 535-584
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A nineteenth-century metalanguage: Le Langage des Fleurs
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.73
An analysis of the decoding process of international signs
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.101
Conceptual meaning in natural languages
In: Semiotica 1985, Issue 2024-01-02 00:00:00
- Pages
- 1-12
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Identifier: DOI: 10.1515/semi.1985.57.1-2.1
From universal language to language origin: The problem of shared referents
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.13
Linguistic methods in cultural analysis: A reconsideration
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.51
Phonology and semantic suppression in Malay pantun
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.87
Review article
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.117
Saussure and the intellectual traditions of the twentieth century
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.33
Sonstiges
In: Semiotica 1985, Issue 2024-01-02 00:00:00
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Identifier: DOI: 10.1515/semi.1985.57.1-2.u