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Book 2019.0

Structural Units of Mass Culture Mythology

Lyudmyla Zaporozhtseva

Edition
1 edition

Social Tartu University Press 9789949032150 Available

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Other title information: A Cultural Semiotic Approach

Annotation: My dissertation focuses on the study of myths and their semiotic mechanisms that appear in contemporary mass culture texts. Although myths and mass culture as a whole have been widely discussed from the perspectives of various disciplines, there are no studies that deal with the systematization of mass culture mythology and the semiotic definition of mythic markers. The topic of this dissertation is interesting not only from a general theoretical, philosophical, anthropological and semiotic perspective, but also for practical reasons. I believe that I can convincingly show in my work that the study and identification of semiotic mechanisms of mass culture myths is applicable in the field of marketing semiotics and social communication. In my dissertation, I first compare mass culture mythology from a sociological, philosophical-anthropological and semiotic perspective. This allows me to combine the two main epistemological approaches to myth research and treat myth as a holistic meta-concept on the one hand, and approach myth as a cultural text on the other. Based on the framework I have created, I will analyze various texts of mass culture in my work and focus on identifying the most common and enduring structural units of mass culture mythology. How do I define a smaller unit of myth? In defining it, I will rely on two structural principles of myth: the emic unit, which I denote by the concept of mythologeme, and the hybrid unit, which I denote by the concept of mytheme. In the course of the analysis, I will highlight the following mythologemes: Fate, Journey, Universality, Catastrophe, Golden Age and Mother Nature, and the mythemes: Transformation and Return. In addition to distinguishing the aforementioned mythologemes and mythemes, I will highlight their value and function in mythological discourse. Fate and Journey help to integrate the life of the individual into the whole. The mythologeme of Mother Nature is associated with the existential need of a person to search for authenticity and identity. The mythologemes of the Universe, Catastrophe and Golden Age constitute the human time-spatial past-present-future triad. The latter are related to human questions about the origin of the world, nostalgia for the past and fears about the future. The mythologeme of Transformation points to the idea of ​​miracle and the mythologeme of Return to the time-spatial axis of the human semiosphere, to orderliness. The last chapter of the work applies the theoretical framework developed in the dissertation to specific case studies. The first of them is dedicated to the analysis of the TV political marketing of the Ukrainian politician Darth Vader, and there I show how archetypal mythological meanings were included in the structure of the political narrative. The second case study focuses on the development of a specific brand, which I did in collaboration with the well-known Russian pop artist Manizha, and where I apply the mythologeme of Mother Nature.Further research into mythologemes and mythemes could open up new semiotic markers and thereby expand the field of application of semiotics, as well as help to better understand the mythological basis of culture. This dissertation presents a semiotic study of myth revealing in contemporary mass cultural texts and exploration of its inner semiotic machinery. Although a variety of studies have been devoted to myth, and quite a few studies have tackled mass culture issues, less attention has been given to the systematic articulation of mass cultural mythology and its markers, which reveal its inner semiotic machinery. Those issues are relevant not only from a general theoretical philosophical, anthropological, and semiotic point of view, but also have concrete applicability in marketing semiotics and social communications. Firstly, I discuss mass culture under an emancipatory umbrella approach and explore mass culture mythology from the sociological, philosophical-anthropological and semiotic perspectives. Secondly, I combine two main epistemological attitudes of myth and integrate a holistic object of research – which appears as a meta-concept – from one side, and a text of culture – mass cultural narratives around brands conveying their main values ​​– from the other side . Thirdly, I discuss the smallest units of mass culture mythology and explore its most widespread structural units. I classify the smallest units of myth by their structural principles: the emic units (mythologemes) and the hybrid ones (mythemes). There are the mythologemes of Fate, Course, Universe, Catastrophe, Golden Age, and Mother Nature, and the mythemes of Transformation and Backtracking considered in detail. The main existential values ​​of those smallest mythological units are discussed. The mythologemes of Fate and Course help to understand individual life as a part of an integral whole. The mythologeme of Mother Nature relates to the existential search for inner authenticity and identity. The mythologemes of Universe, Catastrophe, and Golden Age constitute an integral triadic idea about time and space (past-present-future) and reflect the human existential quest for an explanation of the world origin, nostalgia for the past and fears about the future. The mytheme of Transformation represents the idea of ​​mythological miracle, and the mytheme of Backtracking appeals to the idea of ​​a mastered time and space. Fourthly, I extend the process to find more minimal units of myth in cultural texts of different genres. The first case is dedicated to close analysis of the television communication of the Ukrainian politician Darth Vader. This case demonstrates the combination of archaic meanings and contemporary forms of myth within a narrative, producing new powerful connotations. The second case applies the Mother Nature mythologeme as a branding tool for building a coherent image of a musical artist. The further exploration of the mythologemes and mythemes and articulation of other semiotic markers of myth systematically enriches a profound understanding of human mind and culture.

Identifier: 9789949032150

Status: Available

Book 2017.0

La Corposphère

José Enrique Finol

Dependent title
Anthropo-Sémiotiques du corps

General Semiotics Éditions universitaires européennes 9783639624175 Available

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Annotation: The body, in its entirety and at all times, even in spite of itself, signifies. In itself and in the whole of its relations, the body constitutes a kind of "Corposphere", itself part of the "Semiosphere" that Lotman defined as a "continuum occupied by semiotic formations of various types and which are at different levels of organization". It is therefore from the body / in the body / by the body that semiosis begins and ends; and it is in its presential whole and its principal role in the lived world that we can find / construct the interpretation of the world.

Identifier: 9783639624175

Status: Available

Journal Article 2011

Lotman’s scientific investigatory boldness: The semiosphere as a critical theory of communication in culture

Irene Machado

In: Sign System Studies 2011, Volume 39, Issue 1

Pages
81-104

Sign Systems Studies 10.12697/SSS.2011.39.1.03

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Identifier: 10.12697/SSS.2011.39.1.03

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Book 2006.0

The Logos of the Bios 1

Günther Witzany

Dependent title
Contributions to the Foundation of a three-leveled Biosemiotics

Biology / Biosemiotics Umweb publications 9525576019 Available

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Annotation: This book opens a new perspective on living nature through the philosophical foundation of biology as an understanding social science. The contributions integrate the pragmatic turn of the theory of science discussion, replacing the solus ipse subject of knowledge of objectivism by the intersubjective - communicative character of thought, experience and research. A three-leveled biosemiotics investigates rule-governed sign-mediated interactions within and between organisms of all organismic kingdoms. This approach underlines the complementarity of syntactic, pragmatic and semantic rules as a precondition for adequately investigating the languagelike structure of the genetic code and the communicative organization of interacting living nature.

Identifier: 9525576019

Status: Available

Journal Article 2005

On the semiosphere

Juri Lotman; Wilma Clark

In: Sign System Studies 2005, Volume 33, Issue 1

Pages
205-229

Sign Systems Studies 10.12697/SSS.2005.33.1.09

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Identifier: 10.12697/SSS.2005.33.1.09

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Journal Article 2005

Semiosphere and a dual ecology: Paradoxes of communication

Kalevi Kull

In: Sign System Studies 2005, Volume 33, Issue 1

Pages
175-189

Sign Systems Studies 10.12697/SSS.2005.33.1.07

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Identifier: 10.12697/SSS.2005.33.1.07

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Journal Article 2005

Semiosphere and/as the research object of semiotics of culture

Peeter Torop

In: Sign System Studies 2005, Volume 33, Issue 1

Pages
159-173

Sign Systems Studies 10.12697/SSS.2005.33.1.06

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Identifier: 10.12697/SSS.2005.33.1.06

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Journal Article 2004

In the quest for novelty: Kauffman’s biosphere and Lotman’s semiosphere

Anton Markoš

In: Sign System Studies 2004, Volume 32, Issue 1/2

Pages
309-327

Sign Systems Studies 10.12697/SSS.2004.32.1-2.14

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Identifier: 10.12697/SSS.2004.32.1-2.14

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Journal Article 2003

Is language a primary modeling system? On Juri Lotman’s concept of semiosphere

Han-liang Chang

In: Sign System Studies 2003, Volume 31, Issue 1

Pages
9-23

Sign Systems Studies 10.12697/SSS.2003.31.1.01

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Identifier: 10.12697/SSS.2003.31.1.01

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Book 2003.0

Translation translation

edited by Susan Petrilli

General Semiotics Rodopi 9042009470 Available

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Annotation: Translation Translation contributes to current debate on the question of translation dealt with in an interdisciplinary perspective, with implications not only of a theoretical order but also of the didactic and the practical orders. In the context of globalization the question of translation is fundamental for education and responds to new community needs with reference to Europe and more extensively to the international world.In its most obvious sense translation concerns verbal texts and their relations among different languages. However, to remain within the sphere of verbal signs, languages consist of a plurality of different languages that also relate to each other through translation processes. Moreover, translation occurs between verbal languages and nonverbal languages and among nonverbal languages without necessarily involving verbal languages. Thus far the allusion is to translation processes within the sphere of anthroposemiosis.But translation occurs among signs and the signs implicated are those of the semiosic sphere in its totality, which are not exclusively signs of the linguistic-verbal order. Beyond anthroposemiosis, translation is a fact of life and invests the entire biosphere or biosemiosphere, as clearly evidenced by research in “biosemiotics”, for where there is life there are signs, and where there are signs or semiosic processes there is translation, indeed semiosic processes are translation processes. According to this approach reflection on translation obviously cannot be restricted to the domain of linguistics but must necessarily involve semiotics, the general science or theory of signs. In this theoretical framework essays have been included not only from major translation experts, but also from researchers working in different areas, in addition to semiotics and linguistics, also philosophy, literary criticism, cultural studies, gender studies, biology, and the medical sciences. All scholars work on problems of translation in the light of their own special competencies and interests.

Identifier: 9042009470

Status: Available

Journal Article 2002

Semiosphere: A chemistry of being

Kaie Kotov

In: Sign System Studies 2002, Volume 30, Issue 1

Pages
41-55

Sign Systems Studies 10.12697/SSS.2002.30.1.03

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Identifier: 10.12697/SSS.2002.30.1.03

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Journal Article 2002

Umwelt and semiosphere

Mihhail Lotman

In: Sign System Studies 2002, Volume 30, Issue 1

Pages
33-40

Sign Systems Studies 10.12697/SSS.2002.30.1.02

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Identifier: 10.12697/SSS.2002.30.1.02

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Journal Article 1998

Contents/Sommaire Volume 120 (1998)

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
483-484

Semiotica DOI: 10.1515/semi.1998.120.3-4.483

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Identifier: DOI: 10.1515/semi.1998.120.3-4.483

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Journal Article 1998

Editor’s Note

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
vii-vii

Semiotica DOI: 10.1515/semi.1998.120.3-4.vii

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Identifier: DOI: 10.1515/semi.1998.120.3-4.vii

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Journal Article 1998

On semiosis, Umwelt, and semiosphere

Kalevi Kull

In: Semiotica 1998, Issue 2024-01-02 00:00:00

Pages
299-310

Semiotica

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Journal Article 1998

On semiosis, Umwelt, and semiosphere

Kalevi Kull

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
299-310

Semiotica

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Journal Article 1998

Review article

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
231-454

Semiotica DOI: 10.1515/semi.1998.120.3-4.231

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Identifier: DOI: 10.1515/semi.1998.120.3-4.231

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Journal Article 1998

Semiosis and biohistory: A reply

Jesper Hoffmeyer

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Pages
455-482

Semiotica DOI: 10.1515/semi.1998.120.3-4.455

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Identifier: DOI: 10.1515/semi.1998.120.3-4.455

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Journal Article 1998

Semiotic ecology: different nature in the semiosphere

Kalevi Kull

In: Sign System Studies 1998, Volume 26

Pages
344-371

Sign Systems Studies 10.12697/SSS.1998.26.15

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Identifier: 10.12697/SSS.1998.26.15

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Journal Article 1998

Sonstiges

In: Semiotica 1998, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1998.120.3-4.u

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Identifier: DOI: 10.1515/semi.1998.120.3-4.u

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Journal Article 1998

Totality of semiosphere

Sergey V. Chebanov

In: Sign System Studies 1998, Volume 26

Pages
417-424

Sign Systems Studies 10.12697/SSS.1998.26.17

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Identifier: 10.12697/SSS.1998.26.17

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Proceedings Paper 1997

The global semiosphere

Jesper Hoffmeyer

In: Synthesis in Diversity, Volume 2

Pages
933-936

Semiotics Around the World

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Journal Article 1996

Contents/Sommaire Volume 108 (1996)

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.395

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Identifier: DOI: 10.1515/semi.1996.108.3-4.395

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Journal Article 1996

Environmental noise as a sign

ANTERO HONKASALO

In: Semiotica 1996, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1996.109.1-2.29

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Identifier: DOI: 10.1515/semi.1996.109.1-2.29

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Journal Article 1996

Review article

In: Semiotica 1996, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1996.109.1-2.41

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Identifier: DOI: 10.1515/semi.1996.109.1-2.41

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Journal Article 1996

Review article

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.307

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Identifier: DOI: 10.1515/semi.1996.108.3-4.307

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Journal Article 1996

Semiotic theory applied to free will, relativity, and determinacy: Or, why the unified field theory sought by Einstein could not be found

JOHN W. JR. OLLER

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.199

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Identifier: DOI: 10.1515/semi.1996.108.3-4.199

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Journal Article 1996

Social semiotics, pragmatics, and the analysis of changing semiospheres: The Israeli case

LUIS RONIGER; MICHAEL FEIGE

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.245

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Identifier: DOI: 10.1515/semi.1996.108.3-4.245

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Journal Article 1996

Sonstiges

In: Semiotica 1996, Issue 2024-01-02 00:00:00

Semiotica DOI: 10.1515/semi.1996.109.1-2.u

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Identifier: DOI: 10.1515/semi.1996.109.1-2.u

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Journal Article 1996

Sonstiges

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.u

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Identifier: DOI: 10.1515/semi.1996.108.3-4.u

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Journal Article 1996

The archetypal patterns of discourse

H. SOPHER

In: Semiotica 1996, Issue 2024-01-02 00:00:00

Pages
1-28

Semiotica DOI: 10.1515/semi.1996.109.1-2.1

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Identifier: DOI: 10.1515/semi.1996.109.1-2.1

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Journal Article 1996

The semiotics of improvisation: The pragmatics of musical and verbal performance

R. KEITH SAWYER

In: Semiotica 1996, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1996.108.3-4.269

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Identifier: DOI: 10.1515/semi.1996.108.3-4.269

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Book 1989.0

Semiotik

edited by Udo L. Figge

Dependent title
Halbband II

General Semiotics Studieverlag Dr. Norbert Brockmeyer 3883395552 Available

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Other title information: Interdisciplinäre und historische Aspekte

Annotation: This collection of papers explore interdisciplinary qualities of semiotics and it's historical development.

Identifier: 3883395552

Status: Available

Journal Article 1979

A Semiotic Approach to Ritual Drama

KATHRYN VANCE STAIANO

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.225

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Identifier: DOI: 10.1515/semi.1979.28.3-4.225

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Journal Article 1979

Charles Morris †

CHARLES HARTSHORNE

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.193

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Identifier: DOI: 10.1515/semi.1979.28.3-4.193

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Journal Article 1979

Coding Dramatic Efficiency in Plays: From Text to Stage

JEAN ALTER

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.247

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Identifier: DOI: 10.1515/semi.1979.28.3-4.247

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Journal Article 1979

Contents / Sommaire

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.385

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Identifier: DOI: 10.1515/semi.1979.28.3-4.385

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Journal Article 1979

Doctor-Patient Conversation: A Way of Analyzing Its Linguistic Problems

LUCIENNE SKOPEK

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.301

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Identifier: DOI: 10.1515/semi.1979.28.3-4.301

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Journal Article 1979

Entering the Semiosphere: The Myth of the First Semiotic Relation

WALTER MOSER

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.313

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Identifier: DOI: 10.1515/semi.1979.28.3-4.313

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Journal Article 1979

Gaze and Facial Display in Pedestrian Passing

MARK S. CARY

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.323

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Identifier: DOI: 10.1515/semi.1979.28.3-4.323

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Journal Article 1979

Note on Sign Transparency and Performatives

RYSZARD ZUBER

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.327

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Identifier: DOI: 10.1515/semi.1979.28.3-4.327

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Journal Article 1979

One Kind of Speech Act: How Do We Know When We’re Conversing?

SUSAN KAY DONALDSON

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.259

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Identifier: DOI: 10.1515/semi.1979.28.3-4.259

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Journal Article 1979

Review Article

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.349

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Identifier: DOI: 10.1515/semi.1979.28.3-4.349

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Journal Article 1979

Semiotic Elements in Yoruba Art and Ritual

J.R.O. OJO

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.333

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Identifier: DOI: 10.1515/semi.1979.28.3-4.333

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Journal Article 1979

Sonstiges

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.u

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Identifier: DOI: 10.1515/semi.1979.28.3-4.u

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Journal Article 1979

The Rhetoric of Liberation Movement Posters

ANDRE STEIN

In: Semiotica 1979, Issue 2024-03-04 00:00:00

Semiotica DOI: 10.1515/semi.1979.28.3-4.195

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Identifier: DOI: 10.1515/semi.1979.28.3-4.195

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