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Book 1999.0

Rethinking the media audience

edited by Pertti Alasuutari

Culture Sage Publications 0761950710 Available

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Other title information: the new agenda

Annotation: The contributors argue that the current models for researching media reception and audiences are not appropriate for the contemporary media enviroment, and build a case for a new approach to exploring the role of media in everyday life.

Identifier: 0761950710

Status: Available