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Rethinking the media audience
edited by Pertti Alasuutari
Culture Sage Publications 0761950710 Available
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Other title information: the new agenda
Annotation: The contributors argue that the current models for researching media reception and audiences are not appropriate for the contemporary media enviroment, and build a case for a new approach to exploring the role of media in everyday life.
Identifier: 0761950710
Status: Available