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The Fashion System
Roland Barthes
Social University of California Press 0520071778 Available
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Notes: Originally published as Systeme de la mode (1983)
Annotation: In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
Identifier: 0520071778
Status: Available